Jérémy Beaufils

About Jérémy

Jérémy has 10+ years of experience in academics, marketing and product management, including launching Google Assistant in 23 languages. He is the Executive director of ESSEC's Digital Disruption chair, and the founder of Albata, a tech & innovation oriented agency for branding and marketing. He was previously the Head of EMEA and APAC Marketing at Unstoppable Domains, blockchain industry unicorn.

Speaking Engagements

ESSEC Business School - Gen AI Roundtable
HEC Paris Grand Ecole - Guest lecturer "Web1 to Web3, Ideals and powers in the Silicon Valley" (October - December 2022)
OECD Blockchain Policy Summit (September 2022)
NFTMorning Podcast (September 2022)

Professional Curriculum

2023 - Present

ESSEC Business School

Executive Director, Digital Disruption Chair

Positionning and selection of yearly promotion of Digital Disruption chair at ESSEC, France’s #2 Business School. Designed Disruptive Tech barometer (launching in Oct 2024) and speaker for AI&Tech roundtables

Albata Conseil (Paris)

Founder

Created a tech innovations oriented marketing and strategy agency, that helps big brands and newer startups communicate stories and grow businesses centered around the latest tech trends, from web3.0 to AI.

2022 - 2023

Unstoppable Domains EMEA, APAC (Paris)

Head of Marketing for Europe, Middle-East, Africa, Asia-Pacific

Go-to-market strategy and marketing framework for Global Partnership team, led and launch of 10+ co- marketing campaigns with high tier web3 partners. EMEA Speaking engagements.

2018 - 2022

Google Asia Pacific (Singapore)

Google Assistant Senior Marketing Lead for Asia Pacific

Oversaw strategy for 8 countries (20 people), with a $20M+ budget.Designed user insights research strategy, product improvement processes, agencies briefing.Led the launch of Google Assistant in 23 languages, oversaw the hiring of 10+ people in APAC.Delivered Google Assistant’s #1 marketing driven user growth globally, at most efficient cost levels.

2021 - 2022

Google Asia Pacific (Singapore)

Head of Social Lab

On top of Google Assistant Marketing role, led social media strategy and paid/owned/earned campaigns for Google APAC, helped by a team of 7. Launched APAC’s Executive Social Comms campaign framework, and APAC’s DEI strategy for social.

2020

Google Asia Pacific (Singapore)

Covid-19 Response Marketing lead for APAC

Led a team of 81 people on a mission to help students and teachers learn and work during covid-19. Partnered with ministries of education; adapted global efforts with local initiatives for 14 languages.

2014 - 2018

Google Asia Pacific (Singapore)

Google Assistant, Google Search Marketing Manager

Led user research in Japan, India, Indonesia, Australia and derived local creative concepts from it. Conceived campaign measurement methodology for APAC, scaled to Google marketing team globally. Helped grow APAC Marketing budget 15x during my tenure, overdelivering on acquisition cost KPIs.

2012 - 2014

Google France (Paris)

Consumer Product Marketing Manager

Pitched and launched innovative co-marketing campaigns with L’Oréal, Vogue, Glamour, AuFeminin. Interacted with top Media stakeholders: CondeNast’s and Le Monde’s editors, FranceTV CEO. Speaker for Google France at CondeNast event in Paris, Ykone conference, Le Monde Académie.

Page updated

Google Sites

Report abuse